Why Data is the 4-Letter Word Savvy Fundraisers Swear By
4:30 PM - 5:30 PM CT
Speaker(s): Felicity Meu, Senior Director of Partner Success, GiveCampus, Ashly Maag, Director of Philanthropy, Asheville School
Competencies: Strategic ThinkingIndustry or Sector Expertise
Experience Level: Level 3
Elective Session
To fully flex your fundraising muscle, you need buy-in from both the annual giving and advancement services sides of the house. How do you achieve the alignment necessary to drive meaningful results? The devil is in the data.
GiveCampus analyzed aggregate data from 4,532 campaigns and 4,973 giving forms to identify what’s moving the proverbial needle in fundraising and what’s not. Find out from fellow K-12 fundraisers how they’re leveraging that data to drive decisions at key stages of the philanthropic lifecycle, and how they got everybody—including advancement services—to back their biggest bets.