Program 

ALL TIMES LISTED ARE EASTERN TIME (US & CANADA)

Tuesday, November 2

12:00 – 1:00 PM 

Successful Employee Giving Campaign: Two Case Studies

Employee Giving Campaigns are a basic but beautiful thing: we work hard to empower our fellow community college employees to become comfortable with encouraging their colleagues to engage in fundraising and positively impact students. As a result, employees come together and donate their hard-earned dollars directly back to the college for which they already work! This is all done through education, personal testimonies, and encouragement. This session will present the tactics of coordinating an Employee Giving Campaign that educates, inspires, and achieves results through the study of two Employee Giving Campaigns:

First, we will look at Employee Giving at the University of Houston at Victoria, a rural, public university in South Texas that serves just under 5,000 students and employs about 450 part and full-time faculty and staff. UHV’s employee giving campaign has been a successful part of their annual giving efforts for 15 years and set a record of 69% participation in 2020.

And on the other end of the spectrum, we will look at the Employee Giving Campaign at Lone Star College in the Greater Houston, Texas, area, a multi-campus, community college serving over 93,000 students in their educational journeys which includes nearly 200 programs for academic transfer, workforce development and recently three Bachelor’s Degree programs. Lone Star employs over 8,000 full and part-time faculty and staff and has less history with Employee Giving, having begun a formal Employee Giving Campaign in 2015 which has exceeded the million dollar mark cumulatively in funds raised.

In sharing tactics, as well as comparing and contrasting the processes used at these two very different institutions, what shines through is that even in different environments and challenging times, many of the basics of Employee Giving best practices remain, and yet still leave room for creativity and innovation, and the opportunity to learn from unusual suspects on an ongoing basis.

Speakers: Jesse Pisors, Vice President for Advancement and External Relations, University of Houston-Victoria and Susan Summers, Director of Donor Relations, Lone Star College

1:00-1:30 PM

Break

1:30-2:30 PM

Elective Sessions:

The Digital Giving Transformation

Digital giving, crowdfunding and giving days are transforming donor engagement. These socially connected, easy giving options allow for all types of donors, including major givers, to get involved with a sense of urgency. With over $1.4M raised in crowdfunding projects, Ivy Tech has created a collaborative, engaging and inclusive digital donor engagement platform. Join us as we share key lessons they learned in the process. Then, we'll offer key benchmarks and best practices from over $400M in digital giving results - including averages by type of campaign, giving day metrics, and the power of volunteer ambassadors to amplify your outreach. These tactics aren't just for flagship universities - community colleges offer an incredible local network to boost results. Find out how in this session, and take key tactics back to your campus where you can get started immediately. See Ivy Tech's results at:

https://impact.ivytech.edu/g/pastprojects

Attendees will:

• hear the story of how Ivy Tech innovated in digital giving;
• learn key steps to get started and learn that it doesn't take years, just weeks to get moving
• learn important milestones, and how to avoid common pitfalls;
• learn how to engage the campus, local and national supporter community for success;
• learn key benchmarks from a massive database, including what they're likely to raise in their first year;
• see a variety of campaigns including scholarship campaigns, memorials, diversity and inclusion efforts, student clubs and organization campaigns;
• learn about new technology that makes it easy to give

Speakers:  Brian Gawor, Vice President, Research, Ruffalo Noel Levitz; Allyson Eberhart, Director of Development Operations, Ivy Tech Community College; and Kait McBrady, Director of Development Operations, Ivy Tech Foundation

What NOT to Say to a Grieving Donor

This session is targeted at development officers and foundation leaders tasked with annual and major giving, particularly memorial gifts. Picture this: A family that just lost a loved one approaches you about a memorial gift. Across the table, tears well up in their eyes. What do you say? Development officers have a special role in the grief process. There are no magic words, but this session will share what not to say or do as you help make sure their loved one is not forgotten. The take-aways will be appropriate language to comfort and “walk beside” bereaved donors when they are most vulnerable during their difficult journey. 

Speakers:  Laurie Taylor, Executive Director, Grief and Loss Center of North Texas and Lisa R. Vasquez, Vice President of Advancement, Collin College

2:30-3:00 PM

Break

3:00-4:00 PM

Elective Sessions:

Inspirational and Transformational — Hear directly from Alumni Donors Changing Lives of Students at Monroe Community College

Alumni and Advancement Professionals will learn how to secure major gifts, develop new relationships, identify new alumni prospects and make a transformational impact on your students and your college through alumni relations. In this session you will hear from alumni donors themselves who have made major gifts and two seasoned advancement professionals from Monroe Community College: Mark Pastorella and Gretchen Wood.

Speakers:  Mark Pastorella, Associate Vice President, Development, MCC Foundation, Monroe Community College and Gretchen D. Wood, Vice President, Institutional Advancement Executive Director, MCC Foundation, Monroe Community College Foundation

Marketing and Measuring Engagements for Scholarships

Five years ago, the Harper College Educational Foundation implemented a comprehensive Foundation scholarship marketing plan to help connect students to the 200 different scholarships available. With over $800K to award in a fiscal year from scholarships students apply to the Foundation to receive, learn how the Foundation implemented events, customized emails, faculty tool kits, and instructional YouTube videos. As a result, the applicant pool was strengthened, students awarded scholarships increased, and scholarships available to students has doubled from $400K to $800K with the help of the marketing plan.

Takeaways:

• How to use your student system to create customized emails
• Access marketing assets like table tents, flyers with tear-away info sheets, pocket cards
• See a faculty tool-kit designed to help engage faculty
• Learn about partnering with instructional design to create scholarship presentations
• Understand how to engage your current scholarship recipients to recruit new scholarship applicants
• How to create moments and events on campus to get the conversation going about scholarship applications

Speakers:  Lauren Chilvers, Manager, Scholarships and Special Projects and Rebecca Suthers, Manager - Student Communications Communications, Harper College

4:00-4:30 PM

Optional Networking

Gatherly! Join this (separate) open platform, that simulates being in a hotel with several floors to network. Each floor is dedicated to a different affinity group. Every floor has several tables to join-- you can turn on your camera and join a full conversation or use the "group" chat tab to text.

Don't be shy! Self-select, move about, join low count tables, join high count tables... it's a half-hour with your fellow community college professional peers!

 

Thursday, November 4

12:00 – 1:00 PM

Times Are Changing but Should They: The Evolving Advancement Role

Through the pandemic our workforce transformed, and so has the role of our profession. Advancement professionals are increasingly asked to assume roles historically outside of our typical domain. Linnie welcomed the admissions department as the newest members of her team at HACC – and accountability for student recruitment. The community engagement department also joined Linnie’s team, responsible for being the “face” of the college. Bobby became leader of CCRI’s second largest campus with responsibility for 7,000 students and staff engagement and the launch of new community programs. Bobby also led technology access college-wide in the early days of the pandemic where he set up technology awards and internet partnerships. What helps us achieve our mission to raise financial support for our students? What pulls us away from what’s most important? How are we adding value to our campus communities while meeting our growing fundraising goals? This focused discussion will inform the future of the advancement profession, challenge the status quo and ignite new opportunities for career advancement and social impact. Session participants will use our examples as a jumping off point to evaluate our evolving roles, identify emerging opportunities for professional development, and leave prepared for critical conversations with your department colleagues and college’s leadership.

Speakers:  Linnie Carter, Vice President of College Advancement, HACC, Central Pennsylvania Community College and Robert Gondola, Associate Vice President for Institutional Advancement and College Relations, Community College of Rhode Island

1:00-1:30 PM

Sponsor Session

AwardSpring: A Guide to Equitable Awarding

Scholarships are a particularly vital resource for students of certain socioeconomic backgrounds and can contribute to equity (or a lack thereof) in representation across majors and, eventually, careers. But the very students who need scholarships most commonly face a variety of barriers to overcome before securing one. For these reasons, we believe it’s more important than ever to make scholarship access as equitable as possible. We’re committed to helping institutions increase access to scholarships, make equitable awarding decisions, and track their progress toward true equity across their program.

Speakers: Kurt Reilly, Co-Founder & CEO, AwardSpring

1:30-2:30 PM

Elective Sessions:

30 Great Stewardship Ideas in 60 Minutes

Join Jeff Bagel, CFRE and Louis Noce for this engaging session where they will share 30 great ideas for you to steward your donors inexpensively, effectively and easily. This fast-paced, lighthearted session will feature really cool and simple stewardship tactics that colleges have implemented and found successful. Session attendees are encouraged to share stewardship tactics that they are proud of (in advance, directly to Jeff Bagel at: bagel@eadvancement.org) for possible inclusion in the session. By the completion of the session, attendees will have new stewardship ideas that they can begin implementing immediately. 30 ideas. 60 minutes. A lifetime of results.

Speakers:  Jeffrey Bagel, Principal, eAdvancement Consulting, eAdvancement Consulting and Louis Noce, Executive Director, Finger Lakes Community College Foundation

CPR for your BOD: When your Board of Directors needs Resuscitation

This session will help advancement professionals create opportunities and steps that the board can use to identify its strengths and weaknesses, and to develop a plan to help the board have real impact on their organization’s ability to accomplish its goals. There are many organizations with weak and ineffectual boards that still make a difference in their communities . However, organizations with a strong, active board that works in partnership with a strong, competent staff are able to accomplish more, have greater impact, and bring greater satisfaction to the staff and board members themselves. Content will focus on:

• Evaluating your current board, structures and functions
• Recruiting board members
• Training and onboarding
• Job descriptions
• Engagement

Speaker:  Michelle Rey, Executive Director, College of the Canyons Foundation

2:30-3:00 PM

Break

3:00-4:00 PM

PRE-RECORDED: Closing the Educational Attainment and Opportunity Gap

Minority-Serving Community Colleges (MSCCs) play a vital role in educating our nation’s diverse student populations. For decades, the 300+ MSCCs have been at the forefront, developing strategies that empower historically marginalized students for academic success. In this session, you will hear from community college leaders about how they affect change at their institutions, the data behind it, the funding they receive, and how they collaborate (resources and experiences) to increase college access and student success.

Edward Bush, President, Cosumnes River College and Kenneth Westary, Vice President of Institutional Advancement, Community College of Baltimore County

Moderator: Ann-Marie Thornton, Senior Director, Institutional Advancement, Community College of Baltimore County

Wednesday, November 10

12:00 – 1:00 PM

Key Session

Rethinking Impostor Syndrome™: Understanding and Addressing Impostor Syndrome in the Workplace

Millions of people -- CEOs and entry-level professionals, first-year college students and PhDs, artists and programmers -- secretly worry they’re not as smart or talented as other people “think” they are. It's called the impostor syndrome and it impacts both individuals and their organizations. In this interactive session you will:

• Understand what impostor syndrome is – and what it is not
• Discover the sources of impostor feelings
• Understand how impostor syndrome intersects with diversity and inclusion – and why it matters • Identify your personal “Competence Type”
• Understand the individual and organizational costs of impostor syndrome
• Leave with practical, immediately usable tools to help yourself and/or those you manage, mentor, or parent to address impostor syndrome

Speaker:  Dr. Valerie Young, Author

1:00-1:30 PM

Break

1:30-2:30 PM

Elective Session:

Before Joe and Kamala, There Were Ski and Linnie: How to Be Advocates for Women of Color in the Workplace

Malcolm X said it best: “The most disrespected person in America is the black woman. The most unprotected person in America is the black woman. The most neglected person in America is the black woman.”

Other women of color have similar experiences. We are double minorities – of color and women. We are not victims. We are survivors and thrivers. However, the fact remains that despite all of our many qualities, strengths and talents, we are disrespected, unprotected and neglected in the workplace.

The presenters will share strategies on how to advocate for women of color in the workplace.

Speakers:  Linnie Carter, Vice President of College Advancement and John Sygielski, President & CEO, HACC, Central Pennsylvania’s Community College

Case Study - University and Community College Research-Practice Partnership Projects

In 2019, the University of Florida Institute of Higher Education and Indian River State College collaborated on a successful National Science Foundation grant proposal. Now in its second year, iCONNECT is a collaborative research-practice partnership initiative between a community college and a research-intensive university. By combining our resources, knowledge, and expertise, we were able to secure grant funding to improve student success in computer science degree programs. Join us for an engaging case study session to learn how we developed this partnership, the process we used to develop the proposal, and how universities and community colleges can collaborate on successful future grant projects. This session is intended for grant professionals at all levels of experience, as well as campus leaders looking to build stronger collaborative relationships with fellow institutions.

Speaker:  Lindsay Lynch, Clinical Assistant Professor, University of Florida

CASE AMAtlas: From Global Standards to Global Benchmarking

Discover the latest trends that impact advancement within your district, across the country, and around the globe. The CASE AMAtlas team will share recent findings from our benchmarking surveys, including the Voluntary Support of Education and Alumni Engagement Metrics. You will also get a sneak peek at data from our Core Metrics pilot (focusing on creating global metrics) and new Campaign Survey.

CASE’s new Global Reporting Standards are foundational to the ongoing work of AMAtlas. The CASE Standards address the dynamic landscape of an ever-evolving advancement profession.  This new global edition comes at a time when the increasing size and complexity of gifts require clear standards and guidelines for counting and reporting for all types of institutions regardless of location. Learn more about what is included in the new standards, why they matter, and how these new standards will intersect with AMAtlas surveys to provide global metrics and benchmarks. 

Speakers:  Ann E. Kaplan, Senior Director, Voluntary Support of Education and Cindy Moon-Barna, Director, Library, CASE

2:30-2:45 PM

Break

2:45-3:45 PM

Legislative Update

What’s the status of President Biden’s Infrastructure and Build Back Better plans, and, what will these two bills do for community colleges? Do we expect to see an extension and expansion of the charitable deduction for non-itemizers? And what is the federal funding outlook for higher education? This session will cover the latest legislative and regulatory developments affecting community colleges on Capitol Hill. There will also be time for questions and feedback from attendees.

Speakers: David Baime, Senior Vice President, Government Relations, American Association of Community Colleges; Brian Flahaven, Vice President of Strategic Partnerships, CASE; and Jim Hermes, Associate Vice President of Government Relations, American Association of Community Colleges

4:00-5:00 PM 

Federal Earmarks Are Back! – What Community Colleges Need to Know?

A federal earmark is a mechanism for members of Congress to allocate specific funds to projects in their districts or states through the appropriations process. Legislators who well understand the needs of their districts/states are able to target funds for important projects that can solve policy problems and create jobs. Hear directly from experts with first-hand knowledge of how to navigate your institution to a successful earmark. This panel will give you a well-rounded perspective with insights from a legislative representative, government affairs consultant, and grant professionals

Speakers:  Stefanie Carey Barone, Deputy District Director Congressman Steny H. Hoyer, Majority Leader Southern Region District Office; Joe Green,  Executive Vice President, G.S. Proctor & Associates, Inc.; Karen Norris, Principal and Subject Matter Expert, K4rnoco - A Karen Norris Company; Johna Rodgers, Grant Professional, Johna Rodgers Consulting

Moderator: Lesley Quattlebaum, Grants Specialist Coordinator, College of Southern MD

5:00-5:30 PM

Optional Networking

Gatherly! Join this (separate) open platform, that simulates being in a hotel with several floors to network. Each floor is dedicated to a different district. Every floor has several tables to join-- you can turn on your camera and join a full conversation or use the "group" chat tab to text.

Don't be shy! Self-select, move about, join low count tables, join high count tables... it's a half-hour with your fellow community college professional peers!