The Responsive Mindset: How To Build Resilient Teams & Drive Growth With Confidence Amidst Uncertainty
Hyper-connectivity, micro-consumption, fractured attention, and fierce competition are namesakes in our connected economy. Today, the demand for your donors’ attention is fierce. She lives in a world full of distractions continuously competing for micro-moments of attention. This influx of messages is overwhelming. It forces her to pick a few that are most relevant and ignore the rest. She may even opt out completely and retreat to personal feeds or friend recommendations when determining which brands or causes to connect with.
Most nonprofits' responses are to do more, send more, buy more. Each an attempt to steal bits of her attention in hopes she’ll respond. This is timely, org-centered, and wasteful. Additionally, it tosses your hat into a ring crowded with big brands, cat videos, 24/7 news, Netflix series, Apple releases, and hundreds of other worthwhile causes running the same playbook.
Is there a better way? Can any nonprofit stand above the noise? Absolutely.
Amidst uncertainty and shifting donor expectations, how should you design and lead your fundraising teams? How does this impact your ability to collaborate to deliver a responsive supporter experience? We'll address these challenges head-on, share how supporter preferences have evolved, and what that requires now of you and your team.
During this session, you'll see: two (2) macro shifts shaping supporter preferences, and the resulting pivots your team must consider for growth; eight (8) mindsets you and your team can adopt to increase the pace of learning, combat burnout, and unlock growth; how Responsive Fundraising empowers nonprofits to tap into responsive fundraising, and build lasting relationships with ALL their supporters at scale; highlights of how your organization and Virtuous can work together to empower fundraising teams to send personalized communications to peer-to-peer, event, and digital donors, while also increasing donor retention through multi-channel cultivation campaigns; and how to motivate and mobilize your team to collaborate across silos to deliver a responsive donor journey for all supporters