Key technologies like Data Quality & Management, Artificial Intelligence, CRM and Other Applications, and Data and Application Integration enable the optimization of fundraising results and donor engagement. But limited budgets in most institutions require careful prioritization of technology investments. How do we decide which technologies provide the greatest return in terms of new business, increased engagement, and operational optimization?

This case study shows how one university used a program strategy to develop a Technology Portfolio and Road Map which provided the basis for the technology transformation, prescriptive guidance to make the projects successful, and critical input to the next fundraising campaign and budget.

CPE Credit: Attendees can earn up to 1 CPE for this session.