The University of North Dakota and the University of North Dakota Alumni Association and Foundation, while two separate organizations have aligned priorities, coordinate messaging, and share storytelling assets to support both the strategic initiatives of the University as well as the fundraising efforts. The collaboration between the two organizations is yielding strong results for both organizations as they developed and prepared to launch a new university strategic plan and campaign. This presentation will review how the two organizations set up ongoing communication and systems that created the strong partnership and interwoven messaging between the strategic plan and campaign.