Work smart, not hard. In this session, you will walk away with a formula to conduct a Recency, Frequency, Monetary (RFM) score in seconds. We will go step-by-step through using a traditional RFM score to find prospects who have demonstrated a meaningful affinity. We will overlay these scores with an RFM+ approach. The RFM+ approach goes beyond the standard philanthropic indicators to measure additional types of engagement and affinity, such as event attendance and membership data. We will show you how to use wealth screening results to identify prospects with a strong capacity and are giving to like organizations. Lastly, we will share a Community College CASE Study of our work.