During the 90th anniversary of Tyler Junior College (TJC), an initiative was launched to transform an out of date municipal auditorium into a comprehensive performing arts center. Originally, community members came forward to address limited renovations due to safety concerns. Due to their leadership and generosity, the vision emerged for a $13.5 million project supported by a successful $8.5 million Campaign for the Performing Arts.

This session will feature a case study of the Campaign, which raised more $8.6 million towards the new facility and two accompanying outdoor spaces. This was the first, more traditional campaign for TJC and the Tyler Junior College Foundation, which strategically engaged resources to successfully implement an education and cultivation phase, leadership fundraising and a more public initiative to gain new contributors and establish an endowment to preserve the new center.

What started as a small-scale remodel, became “the little campaign that could”, moving full steam ahead to provide a new, high quality, arts center serving TJC legacy arts programs and the East Texas region; build new partnerships with various community organizations; and, engage a new base of contributors through the Tyler Junior College Foundation.