From Promise to Practice: How an Accelerated Endowment Campaign Helped a College Transform Their Advancement Operations
3:45 PM - 4:45 PM EST
Speaker(s): Rebecca McDermott, Director of Grants Development, Hagerstown Community College, Jess Miller, Development Coordinator, Hagerstown Community College, Ashley Whaley, Senior Director of College Advancement, Hagerstown Community College
Competencies: LeadershipStrategic Thinking
Experience Level: Level 3: Practicing/ Maturing Mid-Career
Elective Session
An accelerated endowment or capital campaign will test an organization's advancement operations. Is your advancement office prepared to take on a campaign? Learn how one advancement office successfully navigated an accelerated campaign and and as a result transformed their strategy and operations post campaign. This case study explores how this office integrated data analytics, strategic planning, and staff development post campaign to reach new fundraising goals, cultivate new donors, and grow their office to meet new challenges.