Campaigns are now ubiquitous in college and university fundraising. What used to be periodic efforts to increase funds raised for projects or buildings are now regular and sustained fundraising efforts that are more frequent, longer in duration, and pursue ever larger goals. We will review the basic planning framework of a campaign, review the stages of a campaign, and explore the dean's role within it. All the basics of a campaign will be covered. By the end, you will be able to differentiate between a capital and comprehensive campaigns and outline what role your institution expects of you.