You have a shiny new brand standards guide and kudos from the exec suite on a brand well built. So why does your smart watch keep telling you to breathe? Because it’s time for the hard work to begin. In this session, you’ll hear how Providence College leveraged participation during their brand strategy discovery phase to develop a 12-month implementation plan — from campus signage to Canva templates. Whether your brand is new or needs renewed socialization, participants in this session will come away with the framework for a brand roll-out action plan, including how to establish milestones along the way.