Building a culture of philanthropy involves engaging stakeholders in the stories of our students and alumni. A successful major gift strategy is aligning a donor's interest with our shared mission. This session will share three case studies of fundraising success in New Hampshire that collectively have enhanced the culture of giving across our colleges statewide. The primary objective is to engage attendees in an active conversation, an exchange of ideas about how we collectively define success in today's fundraising climate.

How do you engage varying perspectives within your school community in the process of developing an authentic brand identity? We will explore strategies to include internal and external stakeholders in this essential Mar/Comm endeavor.

In this session, led by Finalsite Chief Evangelist - Rob DiMartino, attendees will learn how several CASE and NAIS peer schools from across the country and spanning the globe are using the power of their digital engagement platforms to retain and build enrollment.

From a family’s first interaction with your school’s website to when they are fully immersed in the life of the school, expectations for the digital experience of your school have been accelerated and changed permanently. From admissions to academics, athletics, and advancement, an integrated digital strategy—once a "nice to have"—is now a necessity.

Join us to learn how schools are delivering a connected, engaging digital experience that extend from the website to all-in-one communications (email, SMS, Text to Voice, automated email drip campaigns) including leveraging real time integration with Database management systems.

The GOAL is engagement. You cannot recruit, retain, cultivate or educate with out it.

Showcasing alumni success, across industries and regions, is an integral part of alumni engagement work. From building alumni pride to driving strong enrollment numbers, highlighting the great work of your graduates is a critical component to building a strong educational brand. Join Babson College as we take a walk down Babson Street - our alumni marketplace for businesses founded or owned by Babson alumni. In this session we will explore the concept, creation, and opportunities for connection that have made it one of the most popular resources to the Babson community around the world.

You have a shiny new brand standards guide and kudos from the exec suite on a brand well built. So why does your smart watch keep telling you to breathe? Because it’s time for the hard work to begin. In this session, you’ll hear how Providence College leveraged participation during their brand strategy discovery phase to develop a 12-month implementation plan — from campus signage to Canva templates. Whether your brand is new or needs renewed socialization, participants in this session will come away with the framework for a brand roll-out action plan, including how to establish milestones along the way.