Talking about money is hard enough. What happens when you add death and religion to the mix? Although, 100% of donors are mortal, fundraisers struggle with legacy giving conversations. Three experienced fundraisers – a Jew, a Christian and a Muslim – explain death and legacy giving in their traditions.

Often left out in legacy giving conversations is religiously active donors who - statistics show – give larger charitable gifts compared to other donors. Bekkers, René and Theo Schuyt (2008) and Brown, E. and J. Ferris. (2007) show that people with strong religious convictions often have stronger pro-social and altruistic values, which motivate them to give more of their time and money to others. Also, because they are integrated into networks of congregational members, they would appear to be solicited more often and to feel more social pressure to give and to meet the group's standards.