Money Talks; Are Fundraisers Listening?
2:45 PM - 3:45 PM EST
Speaker(s): Margaret Battey, Associate, Planned Giving, George Washington University, Durriyyah Jackson, Director of Development, Planned Giving, George Washington University
Competencies: Strategic ThinkingBusiness and Financial Acumen
Elective Session
There are common misconceptions around wealth - do you know what they are? In this session, you will learn to view philanthropy from the perspective of wealth holders by hearing what's important to them. You'll not only better understand wealthy donors' context of giving, but you will also walk away with a more holistic approach to cultivating and soliciting gifts. Whether you're looking to deepen your relationship-building skills or just seeking to improve your effectiveness as a fundraiser, this session is for you! Participants will gain a deeper awareness of the key indicators of wealth, as well as how donors leverage their wealth as a multi-dimensional tool to achieve both financial and charitable goals.