In the time it takes you to read this sentence, people have already decided whether or not it's worth their time to open your university's email newsletter. With the average American receiving about 120 emails per day, we have only a few seconds to entice someone to click, read, and engage. In summer 2023, the community and internal communications team at American University redesigned their weekly newsletter—mailed to 19,000 students, faculty, and staff. The new and improved publication, AU Now, increased engagement by 204 percent over the previous academic year to over 26,000 unique clicks. The team also doubled their click-to-open rate to more than 10 percent. During this session, you’ll learn what different audiences want from your newsletter, how to track reader engagement using a data dashboard, and how to create a valuable publication with a big impact—even with a small staff and an even smaller budget.