How did a small comprehensive college increase their social media profile visits by 130% and their engagement rates by 45% in one semester? State University of New York at Old Westbury gave its students--past, present, and future -the chance to hear the authentic voices of their peers through a student takeover program on social media. We've all heard the nightmares of how this can go. Learn the steps, missteps, and lessons learned from a school that successfully ran this type of hands off social media campaign.

This program is designed to address the realities of living and working in an increasingly global society where understanding other cultures is often an essential component of organizational success. Participants are encouraged to explore their feelings and perceptions about non-U.S. cultures in an effort to develop effective strategies to promote intercultural awareness and acceptance. This session is the first in a series on developing intercultural competence and focuses on awareness of personal cultural lenses.

As university fundraisers, we work with highly diverse donor populations that are both multicultural and global, and philanthropy may be interpreted in varying ways. Donor values are driven by life experiences that shape their individual and unique perspective. To understand the impact of those experiences and how they impact giving and engagement, we need to examine our own assumptions, inherent biases, and apply best practices in order to uncover donor motivation. Discuss strategies to discover donor perspectives illustrated with actual donor situations.

The NYU LGBTQ+ Alumni Network has made tremendous strides in providing programming for a more diverse audience over the course of just one year. Historically, this group had difficulty reaching the full LGBTQ+ alumni community, attributable to an excess of happy hours and other alcohol-centered events. Learn how the LGBTQ+ Alumni Network transformed from a majority cis-gay-male- identified group into a network that engages all LGBTQ+ identities. The NYU LGBTQ+ Alumni Network was a recipient of a 2019 CASE Circle of Excellence Award for their success in redesigning their programming.

Diversity, equity, and inclusion continue to be priorities for many higher education institutions, but how does this translate to advancement? Beyond hiring and retaining a diverse workforce, where and how should we be focusing our efforts toward diversity, equity, and inclusion? Explore practical ways to build a DE&I strategy for leveraging the benefits of a diverse workforce and engaging with diverse prospects, donors, and alumni.

There is little argument that diverse communities are more enriching and equitable – and more diverse institutions provide a stronger educational experience. Hear from a small group of diverse professionals who have sought out and succeeded in these organizations and advancement leaders who have helped build a culture of inclusivity. This session provides an opportunity to reflect on your own experiences, share best practices, and learn valuable tactics that have successfully attracted and supported diverse candidates.

Through the #PeopleofYU campaign, York University was able to break through the mold and humanize the brand by highlighting the diversity of their own community. The campaign featured students, faculty, staff, donors, and other community members in a different light, showcasing who they are, emotional and shocking challenges they have faced in their life, and how their journey led them to York. Featured people include: unconventional artists, refugees, scholars, members of minority groups, members of the LGBTQ community, athletes, and many more.

How do you ensure every student graduates connected, cultivated, and capable for today's workplace? Drew University maneuvered from siloed career development, advancement, and academic offices to a coordinated effort that ensures students, universally, are prepared for post-college success. Learn how they created a program called Launch that benefits their diverse student (and alumnx) population with a network of mentors that every student, regardless of background, can access 24/7; walk through six Launch essential elements that demonstrate how they are integrating all aspects of the student and community experience; and brainstorm ideas for your own institution.