The compressed timing of parent major gifts requires a nuanced approach that balances clarity of purpose and personal engagement. This session provides a blueprint for opening the door with parents, for test capacity and inclination, and for guiding parent giving toward a major gift conversation.

This session provides insight on the process of creating an alumni engagement strategic plan, and the next phase of implementing that plan. Johns Hopkins University recently developed a five-year strategic plan for alumni relations across all divisions. We will share background on putting together our committee, developing a series of drafts, incorporating survey results, getting the plan approved by leadership, and breaking the priorities, goals, and recommendations down into realistic phases.