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Breakfast Roundtables and Focused Discussions
- Business as (Not) Usual: Fundraising Success During Leadership Transitions
- A United Front: Integrating Your Fundraising Strategy Across the Institution
- Measuring Engagement: Using Data to Drive Meaningful Change
- Using Measurement to Work Smarter, Not Harder
- Courageous Conversation in Safe Spaces
- Demystifying Data: Leveraging Your Data to Achieve Your Goals
- How Podcasts Can Create a Win-Win for Your Organization
- Advancement Council: Entrepreneurial Think Tank for Big Gift Strategy
- When Your President is Also a King
- Why Have a Giving Day When You Can Have a Giving Week?
- Shifting Landscapes and Earthquakes: Leading Through Change
- Goodbye/Hello: How to Make Presidential Transitions About U
- Not for Women Only: Leaning On: Mentoring to Advance Women's Leadership
- CASE Benefits
- Challenges and Opportunities: Independent Schools
- Challenges and Opportunities: Community Colleges
- Networking: Alumni Relations
- Networking: Development
- Networking; Communications
- Networking: Donor Relations
- Networking: Advancement Services
Creating an Alumni Professional Development Series from Scratch
Villanova University’s strategic plan outlines a priority in supporting vocational success of alumni. In order to bolster engagement for alumni professionals across the world, Alumni Relations partnered with the Career Center to create a month of programming dedicated to professional development for all career levels. "Nova Network November" offered 30+ events ranging from regional networking gatherings to webinars led by campus experts on topics tied back to the university’s priorities. Review our step-by-step approach to gain university support and leverage regional clubs and campus leadership alike.
Judy Duroseau, Director, Regional and Class Engagement; and Sheila Doherty, Director, Experienced Career Services, Villanova University
You Have Content Now What? How to Make the Most of What You've Got
You've got great stories to tell. Now you have to decide which outlets are best to get the most eyeballs on them. This session serves as a practical how-to guide for getting the most out of your great stories. During this workshop you'll be working toward creating a checklist that will simplify your team's ability to maximize sharing your good news.
Alissa A. Carr, Associate Vice President and Director of Marketing and External Relations, University of Maryland Eastern Shore
Maximizing Leadership Transitions During a Campaign
Transitioning to a new president, provost, or dean poses unique challenges – yet change can be positive. With change comes opportunity to revisit institutional goals and priorities, to reinforce positive outcomes from outgoing leadership, and to refresh your institution’s mission and vision. How can we leverage leadership changes to further fundraising goals? How do we navigate the challenges that arise when the transition happens in the middle of a campaign? Explore strategies and best practices for maximizing leadership transitions to establish a sustainable future for our institutions.
Thomas Kissane, Principal & Managing Director, CCS Fundraising; Alan Kelly, Chief Development Officer, Vice President for Development and Alumni Affairs, Hofstra University; Richard Guarasci, President Emeritus, Wagner College; and Kathleen Harring, Interim President, Muhlenberg College
Do We Have Duct Tape? Filling Your Event Planing Toolbox
Most alumni relations professionals would agree that their event planner toolbox can sometimes feel a little empty. Join an event planner (turned alumni relations colleague) as she shares reliable tools of the events industry, ones that will create purposeful events to increase alumni engagement. Explore practical scenarios for how to plan for events, how to stretch your budget, and how to learn from her successes and failures. You'll leave this session armed with more tools than a superhero's utility belt.
Devon Pasha, Associate Direcor for Alumni Relations - Special Events, Drexel University
Always On: How I Learned to Stop Worrying and Love a Chatbot
Digital alumni engagement tools are changing faster than most schools can keep up. But chatbots, once the sole province of tech and customer service websites, are on the verge of disrupting the alumni engagement paradigm with an "always on" approach that recent alumni have come to expect. Hear my story of success, failure, and learning how to love a chatbot in NJIT's alumni program.
Michael Smullen, Executive Director, Alumni Relations, New Jersey Institute of Technology
Here & Abroad: Strategies for Engaging & Stewarding Your Biggest Potential Donors
As university fundraisers, we work with highly diverse donor populations that are both multicultural and global, and philanthropy may be interpreted in varying ways. Donor values are driven by life experiences that shape their individual and unique perspective. To understand the impact of those experiences and how they impact giving and engagement, we need to examine our own assumptions, inherent biases, and apply best practices in order to uncover donor motivation. Discuss strategies to discover donor perspectives illustrated with actual donor situations.
James Murphy, Strategic Partner, Advancement Resources Inc.; Endia DeCordova, Director of Strategic Initiatives, Development, University of Connecticut; and Alexandra Chapman, Senior Development Manager - International Fundraising & Supporter Development, King's College London & King's Health Partners
Parent Major Gifts: A Step-by-Step Guide
The compressed timing of parent major gifts requires a nuanced approach that balances clarity of purpose and personal engagement. This session provides a blueprint for opening the door with parents, for test capacity and inclination, and for guiding parent giving toward a major gift conversation.
William L. Barry, Executive Director, Office of Family Giving and The Joseph I Lubin Society, Syracuse University; and Penelope Chick, Director, Cornell Parents Giving, Cornell University
Success at the Intersection of Events and Annual Campaigns...It's Possible!
As part of a comprehensive fundraising strategy, events and direct response campaigns can combine to form a meaningful tool that increases both engagement and revenue. Events and campaigns can intersect to propel engagement forward – resulting in increased participation, unrealized revenue, and a pipeline for major gifts. In this session, the event leader and campaign leader will describe the strategy, implementation process, and tactics they developed to successfully create a scalable project flow that positions fundraisers for success, and is easily replicable and scalable for fundraising teams of any size.
Meredith Braverman, Senior Director, Annual Giving, Temple University Health System; and Christine Corson, Director, Events, Temple Health
Managing Our Expectations Toward Millennials
We all face the problem of a shrinking and aging donor file, and our bosses are telling us to do something about it by reaching out to younger donors. But what should our expectations from these donors be? Learn about a 2018 study to determine the giving habits of the various different generational groups (i.e. Millennials, Gen Xers, Baby Boomers, etc.) and what we should be expecting from our own donors. Find out how Swarthmore College (and other institutions) are attracting young alumni through effective and proven direct marketing strategies.
Patton Vo, Associate Director of Athletics Giving, Swarthmore College; and Jonathan Van Oss, Consulting & Analytics, Pledgemine