From Phonation to Digital Engagement: A Reimagined Approach to Annual Giving
4:00 PM - 5:00 PM EST
Speaker(s): Michelle Aquino, Director of Annual Giving & Digital Engagement, Georgia College & State University, B. Seth Walker, Vice President, University Advancement and Executive Director, GCSU Foundation, Georgia College & State University
Competencies: Relationship BuildingIndustry or Sector Expertise
Elective Session
Explore the evolution of annual giving strategies from traditional methods such as phonation and mailers, to creative communications and digital engagement in this insightful session. Discover how innovative approaches in online giving, digital communications, social media integration, and texting have transformed the landscape of annual fundraising. Gain a deeper understanding of how these advancements have revitalized and reengaged alumni and donors, paving the way for a more inclusive, effective, dynamic and modern annual giving model.