Explore the evolution of annual giving strategies from traditional methods such as phonation and mailers, to creative communications and digital engagement in this insightful session. Discover how innovative approaches in online giving, digital communications, social media integration, and texting have transformed the landscape of annual fundraising. Gain a deeper understanding of how these advancements have revitalized and reengaged alumni and donors, paving the way for a more inclusive, effective, dynamic and modern annual giving model.

Giving Tuesday is the biggest giving day in the world, so getting a foothold can be difficult. Austin Peay reimagined this crowded giving day to make a larger impact through project based fundraising. Come learn how a small shop with limited tools was able to invigorate faculty and staff, and reengage alumni and friends, and fund more than 30 projects across campus.

Have you ever wanted to better understand reels?
What makes a compelling video? How do other higher-ed social media staff think about content creation as it relates to higher-ed?
What tools do I need?
In this session, I hope to equip you with some fundamentals on easy tools and creative content for producing engaging reels.

What does the modern marketing and communications workload look like in a small shop? Is it possible to work beyond the limits of small shop staff? Having a local partner to help engage with the local community is vital to the process. Two years ago, Northwest Mississippi Community College changed its marketing tactics and gained a great partnership within its own community, a local television studio that became a true partner in the college's marketing plan. That plan spans generic enrollment ads, athletic events, weather updates and weekly custom created segments for broadcast and socials.

A strong alumni program leads with a diverse menu of options – events, volunteer opportunities, digital presence, etc. How can you create multiple opportunities for your alumni while they are scattered around the world? How can you develop opportunities that enhance your digital presence and encourage interaction with alumni? What content will inspire institutional pride and encourage interaction - all while reaching a broader audience? This session will explore answers to these questions while giving specific examples of successful digital engagement initiatives led by the Duke Sanford School of Public Policy. Want to learn more about our recent summer initiative #DogDaysOfSummer where we asked alumni to share their policy stories and photos with us? How did we launch ‘100 Hours of Service for 100 Years of Duke” and reach over 2,000 hours within the first few months? I look forward to sharing these initiatives with you as we take a deep dive into these concepts, data, and takeaways that will inspire your school to enhance your alumni digital experience. What opportunities can you create that: highlight your school priorities, encourage engagement within the alumni network, increase alumni engagement, and lift up the successes of your school? Let’s create!

Participants will learn how to create an audio/video podcast featuring alumni. The session will detail the production, promotion, and benefits of the podcast.

Experience the power of student-driven innovation with TEALstarter, UNCW's dynamic crowdfunding platform! Designed to empower student groups, TEALstarter revolutionizes philanthropy education by equipping students with the skills to fundraise effectively for their passions. Whether it's outfitting the team with new uniforms, supporting travel to conferences, or creating opportunity for future students, TEALstarter fosters a culture of giving that transforms ideas into reality. Join us and discover how TEALstarter is reshaping higher education fundraising, inspiring the next generation of philanthropists at UNCW and beyond!

We will delve into the intricate landscape of alumni engagement spanning across generations. From Baby Boomers to Gen Z, understanding the diverse needs, preferences, and communication styles across different generations is crucial for fostering meaningful connections and sustaining relationships with alumni. Led by alumni professionals from Generation X and Generation Z, this insightful discussion will provide practical strategies as participants explore how to effectively engage alumni of all ages while leveraging their own technology, storytelling, and personalized approaches. This course equips participants with insights and ideas to help support their efforts to connect with alumni of all ages.