What does the modern marketing and communications workload look like in a small shop? Is it possible to work beyond the limits of small shop staff? Having a local partner to help engage with the local community is vital to the process. Two years ago, Northwest Mississippi Community College changed its marketing tactics and gained a great partnership within its own community, a local television studio that became a true partner in the college's marketing plan. That plan spans generic enrollment ads, athletic events, weather updates and weekly custom created segments for broadcast and socials.