Discover how to cultivate a powerful alliance between your institution's advancement office and its Black Alumni Network. This session will explore strategic approaches to foster meaningful connections, enhance alumni engagement, and leverage the unique strengths of Black alumni for mutual growth and success. Attendees will gain insights into collaborative initiatives, effective communication strategies, and innovative programs that drive alumni satisfaction and institutional advancement. Join us to learn how to create a synergistic partnership that empowers Black alumni and propels your institution forward.

What does the modern marketing and communications workload look like in a small shop? Is it possible to work beyond the limits of small shop staff? Having a local partner to help engage with the local community is vital to the process. Two years ago, Northwest Mississippi Community College changed its marketing tactics and gained a great partnership within its own community, a local television studio that became a true partner in the college's marketing plan. That plan spans generic enrollment ads, athletic events, weather updates and weekly custom created segments for broadcast and socials.

A healthy, highly engaged school culture is perhaps the most powerful strategic advantage for Advancement professionals–and is a source of greater joy in this work. But culture is easier to feel than to measure. The values and beliefs that are expressed as important may not be reflected in what faculty and families actually experience. Culture is less about happy people and more about energized and engaged administrators, educators, and staff who are united in purpose and behavior while being able to effectively solve hard problems together. How do we develop the leadership and habits that most contribute to an authentic and sustainable culture? In this workshop we will explore the 12 Disciplines of Excellent School Leadership, clarifying the perspectives and practices that reliably enable us to love and lead all stakeholders in school leadership more effectively and cultivate a healthy, vibrant organization which directly impacts Advancement at all levels.