Everyone wishes to better engage with their alumni and donors, but how do you leverage digital technology to so? The Marketing & Digital Strategy team at Emory Advancement & Alumni Engagement will showcase our approach to marketing and digital engagement and how we've strategically utilized digital technology to create a cohesive and tailored approach to build trusting and lifelong relationships with alumni and donors.

What does the modern marketing and communications workload look like in a small shop? Is it possible to work beyond the limits of small shop staff? Having a local partner to help engage with the local community is vital to the process. Two years ago, Northwest Mississippi Community College changed its marketing tactics and gained a great partnership within its own community, a local television studio that became a true partner in the college's marketing plan. That plan spans generic enrollment ads, athletic events, weather updates and weekly custom created segments for broadcast and socials.

Veteran Students and Alumni Need You! Learn how the creation of a Veterans Affinity Group (VAG), a CASE Circle of Excellence award-winning initiative, transformed the lives of veterans within the York Technical College community. Recognizing the growing need for support and community among our veteran population, the VAG was launched through a collaborative campus and community effort and serves alumni, students, and college employees.

The Mission: foster a sense of belonging, provide essential resources, and create opportunities for growth and connection for our veterans. The VAG has become a dynamic hub of empowerment and support, organizing networking events and facilitating access to crucial educational and career resources. Thanks to the positive work of the VAG, the group has launched an affinity group-driven fundraising initiative to establish an endowed scholarship for veterans.

Find out how the team at Florence-Darlington Technical College went from 19 donors to 108 in the first year of a new employee giving campaign. Learn how planning, collaboration, strategies, and a matching gift inspired exponential giving, engagement and teamwork throughout all campuses and departments. What challenges did we have to overcome and how did we succeed? What helped year 2 grow even more? What are the strategies going to be for year 3? Join this session to learn the secrets to the team's success and how leadership stepped in at the college level and the board level.