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District III Annual Conference 2025
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13 Results Found
2:45 PM - 3:45 PM EST
21 Scalable Strategies for Aligned and Collaborative Communications and Marketing on Your Campus
In today's dynamic higher education landscape, coordinated communications and marketing efforts are more critical than ever. Aligning communications and marketing professionals across campus, from the colleges and units to the central teams, can significantly uplift university priorities and advance the overall institution. Drawing from their work to establish a council of 21 communications leaders from the colleges and units at Virginia Tech, Zeke Barlow and Jesse Tuel will share a series of practical strategies, ranging from easy (hosting meetings for all communicators) to difficult (changing the university organizational chart), that can be applied in any institutional setting. Participants will leave the presentation with a toolbox of tactics to customize and deploy at their own institutions.
Speakers: Jesse Tuel, Senior Director for units, Virginia Tech, Zeke Barlow, Senior director for colleges, Virginia Tech
Competencies: Relationship BuildingStrategic Thinking
Experience Level: Level 2
10:45 AM - 11:45 AM EST
How to Build Trusted Lifelong Relationships with Donors & Alumni
Everyone wishes to better engage with their alumni and donors, but how do you leverage digital technology to so? The Marketing & Digital Strategy team at Emory Advancement & Alumni Engagement will showcase our approach to marketing and digital engagement and how we've strategically utilized digital technology to create a cohesive and tailored approach to build trusting and lifelong relationships with alumni and donors.
Speakers: Stephen Fain, Executive Director of Marketing & Digital Strategy, Emory University, Milena Kodde, Director of Digital Marketing, Emory University Advancement & Alumni Engagement, Keeley Bass, Associate Director of Digital Marketing, Emory University Advancement & Alumni Engagement
Competencies: Industry or Sector ExpertiseRelationship Building
10:45 AM - 11:45 AM EST
GOVing Tuesday: Reimagining the biggest giving day of the year to make the biggest impact.
Giving Tuesday is the biggest giving day in the world, so getting a foothold can be difficult. Austin Peay reimagined this crowded giving day to make a larger impact through project based fundraising. Come learn how a small shop with limited tools was able to invigorate faculty and staff, and reengage alumni and friends, and fund more than 30 projects across campus.
Speakers: Sam Mynhier, Director, Alumni and Annual Giving, Austin Peay State University, Brad Averitt, Assistant Vice President for Alumni, Annual Giving and Engagement, Austin Peay State University
Competencies: Strategic ThinkingIndustry or Sector Expertise
10:45 AM - 11:45 AM EST
Generative AI (GenAI) Unleashed: Transforming How You Work with GenAI Applications
Unleash the power of Generative AI (GenAI) to revolutionize your work! This session will explore how AI-powered tools can help you work efficiently, personalize outreach, develop data-informed strategies, streamline processes, and drive innovation in your daily work and across advancement. Discover real-world case studies of applications and share your strategies for integrating AI into your daily toolkit, ensuring you stay ahead of the curve in this rapidly evolving landscape.
Speakers: Anthony McAdoo, Executive Director of the WKU Alumni Association, Western Kentucky University
Competencies: Industry or Sector ExpertiseStrategic Thinking
1:30 PM - 2:30 PM EST
Reel good content for reels: Crafting a Man-on-the-Street and a short Interview for social
Have you ever wanted to better understand reels?
What makes a compelling video? How do other higher-ed social media staff think about content creation as it relates to higher-ed?
What tools do I need?
In this session, I hope to equip you with some fundamentals on easy tools and creative content for producing engaging reels.
What makes a compelling video? How do other higher-ed social media staff think about content creation as it relates to higher-ed?
What tools do I need?
In this session, I hope to equip you with some fundamentals on easy tools and creative content for producing engaging reels.
Speakers: Asher Goldberg-Korycka, Social Media Coordinator for Enrollment, University of Tampa
Competencies: LeadershipStrategic Thinking
1:30 PM - 2:30 PM EST
Increasing PR, Marketing reach with local partners : case study of Northwest Mississippi Community College
What does the modern marketing and communications workload look like in a small shop? Is it possible to work beyond the limits of small shop staff? Having a local partner to help engage with the local community is vital to the process. Two years ago, Northwest Mississippi Community College changed its marketing tactics and gained a great partnership within its own community, a local television studio that became a true partner in the college's marketing plan. That plan spans generic enrollment ads, athletic events, weather updates and weekly custom created segments for broadcast and socials.
Speakers: Andrew Dale, Associate Vice President of Communty Relations, Northwest Mississippi Community College, Jacque Hood, Digital/Local Sales Manager, WMCTV5, Memphis
3:00 PM - 4:00 PM EST
Enhancing The Alumni Digital Engagement Experience - Exploring Strategies for Building Dynamic Digitial Engagement Opportunities
A strong alumni program leads with a diverse menu of options – events, volunteer opportunities, digital presence, etc. How can you create multiple opportunities for your alumni while they are scattered around the world? How can you develop opportunities that enhance your digital presence and encourage interaction with alumni? What content will inspire institutional pride and encourage interaction - all while reaching a broader audience? This session will explore answers to these questions while giving specific examples of successful digital engagement initiatives led by the Duke Sanford School of Public Policy. Want to learn more about our recent summer initiative #DogDaysOfSummer where we asked alumni to share their policy stories and photos with us? How did we launch ‘100 Hours of Service for 100 Years of Duke” and reach over 2,000 hours within the first few months?
I look forward to sharing these initiatives with you as we take a deep dive into these concepts, data, and takeaways that will inspire your school to enhance your alumni digital experience. What opportunities can you create that: highlight your school priorities, encourage engagement within the alumni network, increase alumni engagement, and lift up the successes of your school? Let’s create!
Speakers: Maggie Stroud, Associate Director of Alumni Relations, Duke University
Competencies: Strategic ThinkingRelationship Building
3:00 PM - 4:00 PM EST
Creating a podcast to engage, honor, and celebrate your alumni
Participants will learn how to create an audio/video podcast featuring alumni. The session will detail the production, promotion, and benefits of the podcast.
Speakers: Buzz Hoon, Dean, College of Arts and Letters, Austin Peay State University
Competencies: Relationship Building
Experience Level: Level 1
3:00 PM - 4:00 PM EST
Strengthening Alumni Relations Through Strategic Partnerships with Licensing
By collaborating with Licensing to develop unique ODU-branded products like beer, barbecue sauce, ice cream, and the 1930 Collection clothing line, Old Dominion University (ODU) Alumni Relations has successfully engaged new audiences, strengthened alumni connections, and enhanced brand visibility. This session will focus on how ODU Alumni Relations has partnered with Licensing to develop and promote these products, fostering loyalty, increasing pride, and deepening engagement. Join us to learn how to work with Licensing, make the most of these partnerships, and effectively use your marketing and communications team to bring these ideas to life.
Speakers: Krista Harrell, Associate Vice President of Alumni Relations, kharrell@odu.edu, Old Dominion University, Brian Eubank, Executive Director of Licensing, Old Dominion University
Competencies: Industry or Sector ExpertiseRelationship Building
4:15 PM - 5:15 PM EST
Uniting Heroes: Championing the Veteran Affinity Group Initiative
Veteran Students and Alumni Need You! Learn how the creation of a Veterans Affinity Group (VAG), a CASE Circle of Excellence award-winning initiative, transformed the lives of veterans within the York Technical College community. Recognizing the growing need for support and community among our veteran population, the VAG was launched through a collaborative campus and community effort and serves alumni, students, and college employees.
The Mission: foster a sense of belonging, provide essential resources, and create opportunities for growth and connection for our veterans. The VAG has become a dynamic hub of empowerment and support, organizing networking events and facilitating access to crucial educational and career resources. Thanks to the positive work of the VAG, the group has launched an affinity group-driven fundraising initiative to establish an endowed scholarship for veterans.
The Mission: foster a sense of belonging, provide essential resources, and create opportunities for growth and connection for our veterans. The VAG has become a dynamic hub of empowerment and support, organizing networking events and facilitating access to crucial educational and career resources. Thanks to the positive work of the VAG, the group has launched an affinity group-driven fundraising initiative to establish an endowed scholarship for veterans.
Speakers: Tisha Poteat, Chief Advancement Officer and Executive Director for YTC Foundation, York Technical College, John Cioni, Advancement Services and Operations Manager, York Technical College, William Cook, Vice President for Communications and External Relations, York Technical College, Lisa Howland, Alumni and Development Coordinator, York Technical College
Competencies: Strategic ThinkingRelationship Building