By collaborating with Licensing to develop unique ODU-branded products like beer, barbecue sauce, ice cream, and the 1930 Collection clothing line, Old Dominion University (ODU) Alumni Relations has successfully engaged new audiences, strengthened alumni connections, and enhanced brand visibility. This session will focus on how ODU Alumni Relations has partnered with Licensing to develop and promote these products, fostering loyalty, increasing pride, and deepening engagement. Join us to learn how to work with Licensing, make the most of these partnerships, and effectively use your marketing and communications team to bring these ideas to life.