The Power of Parent Engagement: How Investing in Families Leads to Philanthropy
1:30 PM - 2:30 PM EST
Speaker(s): Emily Majmudar, Director of Development, Elon University, Jozi Snowberger, Assistant Vice President for University Advancement - Parent Engagement, Elon University
Competencies: Strategic ThinkingRelationship Building
Elective Session
While most organizations direct their attention to alumni donors, out of necessity Elon University has more strongly emphasized parent and family fundraising for the past 40 years. Explore Elon's adapted fundraising model and discover engagement strategies to enhance parent and family fundraising in your organization. We'll delve into the efficient cultivation, solicitation, and stewardship of parents within a limited timeframe, and discuss engaging campus partners to maximize fundraising success.