Higher Education's challenges are numerous and complex. Are you ready to lead? This panel of current and former college and university vice presidents, will stimulate your thinking about how to turn challenges into successes. How will we approach challenges such as declining trust in higher education, continued declines in donor participation and event attendance, national cultural/political divisions, board and legislative intrusion, uses of A.I., recruiting and retaining talent, staff work expectations, and managing multiple constituencies. Bring your questions to ask your C-Suite colleagues who serve on their respective presidents' cabinets.

Everyone wishes to better engage with their alumni and donors, but how do you leverage digital technology to so? The Marketing & Digital Strategy team at Emory Advancement & Alumni Engagement will showcase our approach to marketing and digital engagement and how we've strategically utilized digital technology to create a cohesive and tailored approach to build trusting and lifelong relationships with alumni and donors.

While most organizations direct their attention to alumni donors, out of necessity Elon University has more strongly emphasized parent and family fundraising for the past 40 years. Explore Elon's adapted fundraising model and discover engagement strategies to enhance parent and family fundraising in your organization. We'll delve into the efficient cultivation, solicitation, and stewardship of parents within a limited timeframe, and discuss engaging campus partners to maximize fundraising success.

We will delve into the intricate landscape of alumni engagement spanning across generations. From Baby Boomers to Gen Z, understanding the diverse needs, preferences, and communication styles across different generations is crucial for fostering meaningful connections and sustaining relationships with alumni. Led by alumni professionals from Generation X and Generation Z, this insightful discussion will provide practical strategies as participants explore how to effectively engage alumni of all ages while leveraging their own technology, storytelling, and personalized approaches. This course equips participants with insights and ideas to help support their efforts to connect with alumni of all ages.