In today's dynamic higher education landscape, coordinated communications and marketing efforts are more critical than ever. Aligning communications and marketing professionals across campus, from the colleges and units to the central teams, can significantly uplift university priorities and advance the overall institution. Drawing from their work to establish a council of 21 communications leaders from the colleges and units at Virginia Tech, Zeke Barlow and Jesse Tuel will share a series of practical strategies, ranging from easy (hosting meetings for all communicators) to difficult (changing the university organizational chart), that can be applied in any institutional setting. Participants will leave the presentation with a toolbox of tactics to customize and deploy at their own institutions.

This session will discuss the strengths and opportunities of a college-specific development officer versus a centralized model at Jacksonville State University (JSU). We'll explore how these different approaches impact fundraising effectiveness, donor relationships, and overall advancement strategies at Jax State.

In today’s dynamic service-oriented environments, navigating change effectively is crucial for advancing organizational goals and maintaining competitiveness. This session explores key strategies essential for leadership in guiding advancement services through transformation. We will share our preferred principles of leading change, overcoming resistance, and strategies for success in building great teams and elevating culture. With considerable depth and breadth of experiences at small and large institutions, our lessons learned, and real-world examples provide practical insights for effective leadership in advancement services through a proactive approach to change management and fostering a culture of innovation and resilience.

Frontline fundraising has long been a holdout in advancement’s data-driven renaissance. This is where the art, rather than the science, of fundraising was paramount. The importance of data as the currency in relationship-based giving programs, however, has never been greater. From well planned and managed cadencies to qualify, cultivate, and close major gifts to collecting and recording data points that will be foundational in predictive modeling, it has never been more important for gift officers—and the programs whose success they power—to be data minded.

This session will invite gift officers to reevaluate their relationship with data and own their opportunity to manage their portfolios and prospects with their role in managing data to maximize insights in mind. It will also focus on how fundraiser managers and advancement services professionals can partner with gift officers to manage a data-forward frontline fundraising program.

Cultivate a thriving culture of excellence through thoughtful professional development, learn how we have prioritized retaining and growing top talent through staff engagement, trust, feedback, and programming. By focusing on these areas, you can cultivate a culture of excellence where professional development is not just a process but a strategic initiative that drives organizational success and employee satisfaction.