15 Things I Wish I Knew Before Becoming a CMO
3:00 PM - 4:00 PM CT
Speaker(s): Carrie Phillips, Chief Communications and Marketing Officer, University of Arkansas at Little Rock
Competencies: Strategic ThinkingLeadership
Experience Level: Level 4
Elective Session
Hindsight is always 20/20, but why do we have to wait on hindsight. This session is designed to help you take your leadership to the next level. As a first-time CMO, Dr. Carrie Phillips faced several struggles when she was elevated into her first CMO role. And like most, she had some successes...and also some failures. In this session, she’ll candidly share managing mistakes she made, offer some lessons she learned the hard way, and provide practical takeaways to support your management journey. Whether you’re a seasoned leader, interested in the CMO role, or leading a team for the first time this session will help you think about your own leadership and ways to continually improve.