Collaborate with Creatives
9:00 AM - 10:00 AM CT
Speaker(s): Carrie Phillips, Chief Communications and Marketing Officer, University of Arkansas at Little Rock, Trey Laverty, Director of Sales Development, Slate Group
Competencies: Relationship BuildingIndustry or Sector Expertise
Elective Session
Participants will collaborate in small groups to create a print marketing campaign of their choosing from start to finish, guided by experts Carrie and Trey. The simulation will walk them through the key stages: planning, design, printing, and distribution. Groups will start by outlining a basic marketing plan, brainstorming with insights from Carrie and Trey. They’ll then sketch a quick mock-up using pre-printed design elements, discuss print options, and explore distribution strategies. The session wraps up with a collaborative share-out, offering practical insights into the creative process and decision-making behind effective print marketing.