Engaging your magazine’s audience in the digital age means considering social media storytelling from Day One. But translating a feature story idea from the page to Reels requires outside-the-box thinking—especially when you’re working with limited staff and budget. This session will cover how planning, collaboration and student involvement can result in dynamic storytelling that will organically expand your magazine’s reach, across platforms. We will outline a scalable approach to content planning that resonates with a diverse community of students, alumni, faculty, staff and donors.