People Before Processes: Creating Meaningful Connections for Lasting Impact
4:00 PM - 5:00 PM CT
Speaker(s): Nicole Blackwell, Director, Advancement Communications & Strategy, University of North Texas
Competencies: LeadershipRelationship Building
Experience Level: All Levels
Elective Session
Relational equity is essential to effective strategic communication… simply stated, people don’t care what you know until they know that you care (about them).
Most strategic plans, especially those intended to disrupt the flow of things and introduce organizational change, start with ideas and concepts but they should really be starting with the people first. When you start with people before processes, you have the opportunity to create meaningful connections for lasting impact!