Strategic Donor Engagement to Increase Giving Retention
2:45 PM - 3:45 PM CT
Speaker(s): Sarah Sims, Associate Vice President of Donor Engagement, Texas State University, Kristi Troxel, Executive Director, Alumni Association, Texas State University
Competencies: Relationship BuildingStrategic Thinking
Experience Level: All Levels
Elective Session
The annual giving pipeline is critical to our organizations and robust engagement, that is personal yet done at scale, is essential for successful retention efforts in this space. Join us to learn how you can apply strategy to your donor and alumni engagement efforts that will positively affect giving retention rates as well as steward some of our more “at risk” donor populations. This is more important than ever as our industry sees declines in overall giving, decreased alumni involvement, and limited staff and budgeting resources. We will explore strategies for retention in key populations, segmentation and messaging best practices, and shifting the organizational culture to a donor-centered retention mindset.