The annual giving pipeline is critical to our organizations and robust engagement, that is personal yet done at scale, is essential for successful retention efforts in this space. Join us to learn how you can apply strategy to your donor and alumni engagement efforts that will positively affect giving retention rates as well as steward some of our more “at risk” donor populations. This is more important than ever as our industry sees declines in overall giving, decreased alumni involvement, and limited staff and budgeting resources. We will explore strategies for retention in key populations, segmentation and messaging best practices, and shifting the organizational culture to a donor-centered retention mindset.