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District IV Annual Conference 2025
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4:00 PM - 5:00 PM CT
Digital Engagement Strategies for Building Your Donor Pipeline
Discover how Oklahoma State University’s Digital Experience Officers (DXOs) are transforming donor pipeline development through innovative digital outreach. This session will explore strategies for engaging prospects at scale, creative approaches to outreach, and best practices for collaborating with development officers to seamlessly transition engaged donors up the pipeline. Learn from three years of experience, insights, and growth—including how OSU has expanded the DXO role to a senior level. Whether you're looking to launch a similar initiative or enhance your existing efforts, this session will provide actionable takeaways to strengthen your digital engagement strategy.
Speakers: Pam Higgins, Director of Annual Giving, Oklahoma State University Foundation, Kathryn McKean, Digital Experience Officer, Oklahoma State University
Competencies: Relationship BuildingIndustry or Sector Expertise
Experience Level: All Levels
3:00 PM - 4:00 PM CT
The Volunteer Advantage: Harnessing Your Most Valuable Resource for Alumni Engagement and Giving
Volunteers are not just casual supporters; they are key collaborators in enhancing alumni engagement and advancing fundraising efforts, especially for reunions. Their active involvement amplifies the voice of your institution and leverages their peer-to-peer influence to inspire classmates, increase reunion attendance, and encourage greater giving. Engaged volunteers help foster stronger connections within alumni communities, contributing to the success of your initiatives.
In this session, Christina Woods, Director of Annual Giving, Rice University, and Felicity Meu, Head of Partner Success, GiveCampus, will explore how to activate your most valuable asset—your volunteers. Finally, Christina and Felicity will showcase data that demonstrates how volunteers can significantly improve your alumni engagement and fundraising outcomes and share strategies for maximizing their impact.
Speakers: Felicity Meu, Senior Director of Partner Success, GiveCampus, Christina Woods, Director of Annual Giving, Rice University
Competencies: Emotional IntelligenceRelationship Building