Discover how Oklahoma State University’s Digital Experience Officers (DXOs) are transforming donor pipeline development through innovative digital outreach. This session will explore strategies for engaging prospects at scale, creative approaches to outreach, and best practices for collaborating with development officers to seamlessly transition engaged donors up the pipeline. Learn from three years of experience, insights, and growth—including how OSU has expanded the DXO role to a senior level. Whether you're looking to launch a similar initiative or enhance your existing efforts, this session will provide actionable takeaways to strengthen your digital engagement strategy.