What Starts Here: A Case Study in Campaign Brand & Marketing
9:00 AM - 10:00 AM CT
Speaker(s): Sarah McAbee, Executive Director for Strategic Priorities, The University of Texas At Austin
Competencies: Industry or Sector ExpertiseStrategic Thinking
Experience Level: Level 4
Elective Session
So … you’re going into a campaign soon. Join me for a case study of the Texas Development Marketing and Communication team’s approach to the brand and marketing of The University of Texas at Austin’s $6 billion campaign. I’ll share a multimedia show-and-tell, our three-phase approach, and strategies to produce high-impact, award-winning web and video with zero budget and three team members.