Discover Texas State University's innovative strategic corporate engagement program, a pivotal step towards the coveted R1 status. Join us as we unveil a groundbreaking initiative that unites internal university stakeholders, aligning them with a singular vision and igniting powerful industry relationships. In partnership with UNITE Corporate Engagement, we'll delve into how this program opens doors to enhanced career services for students, support for academic excellence, expanded industry-sponsored research, and a boost for university-wide initiatives. Get ready to explore the future of corporate collaboration at Texas State University.

Embarking on a leadership role in advancement can be both exhilarating and challenging. While many of us began our advancement careers as specialists, (making in-person asks for big gifts, mastering back-office processes, creating marketing materials, etc.), sooner or later, we find ourselves managing teams. While we may be experts at “making the ask” or “mapping appeal code structures,” oftentimes new managers can find ourselves at a loss when required to give effective performance reviews or coach up a new team member. This session is tailored for advancement professionals who have recently taken the step from being practitioners to managing teams. You will hear from three of your colleagues who have made this leap and are now successful industry leaders. Madison, Karl, and Adrian will introduce you to the dynamic world of advancement teams, providing essential insights, strategies, and tools to help you become a more successful team manager and leader.

In this session, Carrie and Muriel will discuss the driving force behind UA Little
Rock's Affordability Campaign, illuminating its critical objectives and sharing
essential lessons learned. Discover how the campaign seamlessly melded alumni
and student messaging, forging a powerful alliance in the fight for affordable
higher education. This presentation promises to inspire and educate, offering
strategic insights for an unforgettable messaging & perception campaign that
leaves a lasting impact.

Collaborating with your colleagues in communications can vastly improve cultivation and stewardship efforts for key donors in your portfolio. Learn best practices from professionals in development-focused print and visual storytelling, and how to leverage these types of communications techniques to enrich touchpoints and conversations with your donors.

We all know that a robust donor pipeline is key to a sustainable, growth-oriented development operation. but how do we combine the relationship-building power of major gifts with the scalability of annual giving activities? The answer: Digital Experience Officers (DXOs)! In this session, you will hear how the OK State Foundation Annual Giving Team built a DXO program to engage and upgrade donors in the middle of the pyramid to identify and hand off the next generation of major gift prospects. Your presenters will share their experience building a program from the ground up, how they collaborated with peers to form a program that was right for their institution, and how the program has grown and changed in its initial two years.

In the digital age, universities must consider how a thoughtful approach to social media content strategy can leave a lasting impact across all audiences and help to achieve your goals. In a unique session, co-hosted by the Texas State University Marketing Team and University President Kelly Damphousse, attendees will delve into the transformative role that social media plays in advancing a university's stature, amplifying key messages and goals while fostering a sense of community and engagement. President Damphousse and the TXST marketing team have individually found a sweet spot between social media content and community engagement while creating space for cross collaboration on content related to the university’s broader academic, fundraising, and community goals. Together, President Damphousse and TXST marketing have fostered digital communities that have driven unprecedented levels of engagement between the students, faculty/staff, alumni and community – all on social media. Learn valuable insights on how leadership can approach social media and build engaged communities online while implementing practical strategies for cross collaboration between leadership and your university’s accounts to harness the full potential of social media for your institution's growth, community engagement, and strategic advancement.

In this session, we will discuss the importance of CASE Insights on Alumni Engagement survey as well as techniques and best practices in gathering key data points in the four modes of Philanthropic, Volunteer, Experiential, and Communications engagement. Whether a small shop or large decentralized institution, we will explore how to successfully execute and utilize this key strategic initiative. Co-presenters Jenny Cooke-Smith and Chuck Arnold will present the latest findings from recent Alumni Engagement surveying activity as well as a deep dive into how to successfully (and efficiently!) complete the Alumni Engagement survey for your institution. Learn how measuring engagement really does drive your organizational outcomes and how your institution can take part in this important benchmarking project.

Mentorship Matters: Join a University President and a frontline gift officer for a panel discussion to learn how their 7 year plus mentorship relationship has strengthened and advanced their careers. Learn how you can utilize their example of a strategic mentoring relationship to build your own mentoring network to advance your development career and grow in your professional development as an advancement professional.

So … you’re going into a campaign soon. Join me for a case study of the Texas Development Marketing and Communication team’s approach to the brand and marketing of The University of Texas at Austin’s $6 billion campaign. I’ll share a multimedia show-and-tell, our three-phase approach, and strategies to produce high-impact, award-winning web and video with zero budget and three team members.

You’ve heard about A.I., but have you heard about S.I.? Strategic Initiatives (S.I.) is an emerging niche in higher education advancement that is changing the field. The term "strategic initiatives" is not new, of course, but as one advancement leader recently said, "Everyone wants S.I., very few have it, and even fewer are doing it well." Participants in this round table session will: (1) learn about S.I. in higher education fundraising, (2) identify different S.I. models, and (3) discuss the opportunities and barriers of integrating one or more S.I. roles, transformational support for large-scale institutional priorities, and interdisciplinary research initiatives at their institution.