Blogging is a low-cost channel to reach your target audience, but many institutions hesitate to invest. Concerns around maintaining a consistent publishing schedule, producing quality content, and managing the necessary technology needs tend to slow or even stop progress toward building owned media platforms. This presentation will explore how the marketing and communications team at the Mitch Daniels School of Business at Purdue University overcame these challenges and successfully launched their blog.

In today’s philanthropic landscape, donor expectations are evolving. Traditional institutional giving models—such as scholarships, endowments, and unrestricted contributions—are becoming less effective as donors seek more direct impact and alignment with their personal values. This session will explore the shift from giving to a university to giving through a university, focusing on cause-based fundraising strategies that engage donors in meaningful, mission-driven ways. Attendees will learn how to reframe fundraising appeals to emphasize tangible outcomes, leverage storytelling to build trust, and implement digital engagement strategies tailored to next-generation donors. The session will also provide practical insights on navigating institutional challenges, gaining leadership buy-in, and utilizing technology to enhance donor connections.

Get ready to learn from giving day experts! Join Emily Berry and Lola Mauer, the masterminds behind Miami University’s #MoveInMiami and Ball State University’s One Ball State Day, whose campaigns have collectively earned nearly 100 CASE awards. Discover the tips, tricks, and strategies that have made these institutions leaders in the giving day space. You’ll learn how to rally your campus community, maximize donations, and gain inspiration to elevate or launch your own giving day. Whether you're looking to boost your current campaign or exploring why a giving day is a smart investment, this session will provide you with actionable insights and proven strategies for success. Come prepared for a fun, informative, and motivating session that will empower you to make a real impact on your next giving day!

What are the building blocks of engaging content creation? They're not what you might expect. This session explores how to create environments that set the stage for bold ideas and big results. We’ll focus on actionable strategies within your control, whether you’re leading a team or creating content yourself. Leave energized and ready to transform your content strategy with practical techniques that maximize your existing resources.

Since the pandemic, more fundraisers do their work remotely. What is the impact on our bottom line? Can anyone work from anywhere? What are best practices based on recent research?

Discover how to transform unassigned prospects into engaged donors through strategic relationship management. This session will showcase how to keep potential donors "warm" by ensuring ongoing communication, even without immediate assignment to a relationship manager. Additionally, we'll explore the rapid growth of Illinois Tech’s regional events program, driven by targeted outreach using geographic mapping tools, which has significantly increased alumni participation nationwide.
We'll also touch on how integrating key engagement forms into their platform has streamlined volunteer management and improved data capture, enabling more effective alumni engagement.