In this climate many of our alumni are feeling local non-profits are more deserving of their philanthropic support than their alma matter. This session will set the stage for the world we live in and our true competition for philanthropic support. We will discuss how other non-profits view your prospects and how you can take advantage of what you know and the annual giving channels you use to communicate with them. We hope attendees will walk away from this session with new ideas to strengthen solicitations and cultivate prospects.