We all know that culture can eat strategy for lunch, but how do you turn a feeding frenzy into feeding to fuel? Leaders of MSU Denver’s Advancement division undertook a multi-year initiative based on Brené Brown’s Dare to Lead curriculum to transform their staff culture that was challenged by lack of accountability, staff turnover, and underperforming productivity. Starting with an assessment of staff and organizational culture they went through a yearlong program followed by self-developed practices that have transformed their organizational culture and become a model for the rest of the university. These changes have resulted in a quadrupling of fundraising outcomes, staff feedback that they have grown professionally and personally, career advancement for many, and the attraction of top talent. This session will share their process and provide insights on fostering a healthy staff culture that will feed your strategy not serve it for lunch.