The NDSU Foundation strives to create to the pinnacle volunteer experience for their Trustees. That is no easy task with over 70 Trustees. Learn how they have implemented personas and metrics to measure and personalize the volunteer experience.

In an era where donor count is trending down and questions about the value of higher education are trending up, how can communications and marketing professionals keep audiences engaged and ready to give? With the help of some killer sticker incentives and a little ingenuity, Kansas State University Foundation is daring to ask donors what they care about and then creating personalized content strategies that hit the engagement mark.