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District VI Annual Conference 2025
District VI Annual Conference 2025
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9:00 AM - 10:00 AM CT
Getting All Up In Your Space - Telling Your Story With Environmental Branding
Your campus buildings can be transformed into effective marketing assets through highly creative environmental branding. Learn how these often overlooked spaces can be utilized to their full marketing potential to greatly elevate the overall perception of your brand, enhance the student experience, and boost donor dollars. In this session, you will learn effective strategies and results supported by case studies that will elevate your understanding of the powerful influence environmental branding can have on your institution.
Speakers: Carole Custer, Director, Office of University Marketing, Iowa State University, Scott Helms, Principal, Chief Branding Officer, Flying Hippo
Competencies: LeadershipStrategic Thinking
Topics: Alumni EngagementBranding