Learn from the award winning “Only in Nebraska” campaign what to do and not to do to make your next campaign a success. With a university system that has four unique campus brands, we still wanted everyone to share a single, unified message. In this session we will share how we started with a systemwide visioning day with top campus influencers and then developed campaign priorities for each campus and individual unit. Next, we used that information to build a comprehensive communications plan to publicly launch the campaign while considering all possible audiences from students to faculty and campus leaders to trustees and major donors to alumni of all four campuses.

As we share our “Top Five Lessons Learned from a Campaign Launch,” we will explain how we partnered closely with our campus partners to ensure that everyone felt they could see themselves in this campaign. We will also discuss how adding an engagement goal to our normal fundraising goal has rallied everyone around the campaign. Publicly launching a campaign is so much more than a cool logo and a catchy tagline – let us share with you how we approached it, Only in Nebraska.

Warren Buffett once said, “You only get one mind and one body...it’s what you do right now, today, that determines how your mind and body will operate 10, 20, and 30 years from now.” This session invites participants to pause and assess their current approach to wellness, both personally and professionally. Co-led by two longtime Advancement professionals, the session will start with a brief awareness exercise to reflect on your available time and an interactive poll on wellness habits. Then, through a guided discussion of the Gallup Engagement Pyramid, we’ll explore practical strategies for:
• Advocating for clear goals, resources, and boundaries to achieve professional success.
• Leveraging your strengths and prioritizing self-care to fulfill individual needs.
• Building meaningful workplace relationships and fostering psychological safety within teams.
• Pursuing opportunities for growth and development in your role. The session will conclude with a wellness planning exercise, empowering you to recharge intentionally and sustain your well-being over time. Join us to take control of your wellness journey and thrive both inside and outside of work.

In an era where donor count is trending down and questions about the value of higher education are trending up, how can communications and marketing professionals keep audiences engaged and ready to give? With the help of some killer sticker incentives and a little ingenuity, Kansas State University Foundation is daring to ask donors what they care about and then creating personalized content strategies that hit the engagement mark.