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District VI Annual Conference 2025
District VI Annual Conference 2025
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10:45 AM - 11:45 AM CT
What do you care about? Using donor interests to drive content strategy
In an era where donor count is trending down and questions about the value of higher education are trending up, how can communications and marketing professionals keep audiences engaged and ready to give? With the help of some killer sticker incentives and a little ingenuity, Kansas State University Foundation is daring to ask donors what they care about and then creating personalized content strategies that hit the engagement mark.
Speakers: Susan Berhow, Associate Vice President of Strategic Communications, Kansas State University Foundation, Shane Shanks, Senior Creative Director, Kansas State University
Competencies: Relationship BuildingStrategic Thinking
3:00 PM - 4:00 PM CT
"Find Your Energy" - Lessons from Colorado State University
In Fall 2023, Colorado State University unveiled a dynamic brand platform, launching across campus and in a multilingual recruitment campaign inviting audiences to “Find Your Energy” at CSU. This multi-year, award-winning initiative utilized an omni-channel approach for launch and expansion. MarComm collected broad feedback from stakeholder groups in the CSU community to foster adoption before launching this initiative, which captures a sense of awe and inspiration, telling stories about what makes CSU special. Learn how CSU, determined to propel its position as a leading higher ed competitor in Colorado, engineered alignment to capitalize on brand development and yield impressive results.
Speakers: Nancy Deller, Associate Vice President for Marketing and Brand Management, Colorado State University, Bess Denney, VP, Director of Client Services, 160over90
Competencies: Strategic ThinkingIndustry or Sector Expertise
Topics: BrandingCampaign Strategies