In today's rapidly changing landscape of alumni relations and advancement, graduate-level academic units face the challenge of effectively engaging alumni through central programming, particularly when it is assumed that graduate-level alumni will not want to engage in centralized programs. This presentation will showcase innovative strategies and best practices for utilizing centralized programming to achieve graduate-level engagement and philanthropic goals.

As CFR (Corporate and Foundation Relations) officers build extensive university networks to gain knowledge to construct compelling and concise proposals to fund campus priorities, Major Gift Officers can collaborate with CFR Officers to expand their offerings to individual donors with ready-made materials, data, and impactful stories. In this session participants will gain understanding of the value of Corporate and Foundation Relations and how Major Gift Officers can enhance institutional support through collaboration.

Buena Vista University has built and implemented a custom Alumni Engagement model based on CASE best practices and aligns with the CASE Alumni Engagement Survey and Metrics. Overtime this led to the development of a custom Affinity scoring model that combines not only engagement data but also giving as well as other prospect ratings into one quick and easy to interpret score. The two models help to build stronger donor pipelines by identifying prospects who are ready for the next step in the donor journey as well as potential alumni leaders. Come and hear how you can implement this easy system to boost your alumni engagement and fundraising results.