Learn from the award winning “Only in Nebraska” campaign what to do and not to do to make your next campaign a success. With a university system that has four unique campus brands, we still wanted everyone to share a single, unified message. In this session we will share how we started with a systemwide visioning day with top campus influencers and then developed campaign priorities for each campus and individual unit. Next, we used that information to build a comprehensive communications plan to publicly launch the campaign while considering all possible audiences from students to faculty and campus leaders to trustees and major donors to alumni of all four campuses.

As we share our “Top Five Lessons Learned from a Campaign Launch,” we will explain how we partnered closely with our campus partners to ensure that everyone felt they could see themselves in this campaign. We will also discuss how adding an engagement goal to our normal fundraising goal has rallied everyone around the campaign. Publicly launching a campaign is so much more than a cool logo and a catchy tagline – let us share with you how we approached it, Only in Nebraska.

In an era where donor count is trending down and questions about the value of higher education are trending up, how can communications and marketing professionals keep audiences engaged and ready to give? With the help of some killer sticker incentives and a little ingenuity, Kansas State University Foundation is daring to ask donors what they care about and then creating personalized content strategies that hit the engagement mark.

In Fall 2023, Colorado State University unveiled a dynamic brand platform, launching across campus and in a multilingual recruitment campaign inviting audiences to “Find Your Energy” at CSU. This multi-year, award-winning initiative utilized an omni-channel approach for launch and expansion. MarComm collected broad feedback from stakeholder groups in the CSU community to foster adoption before launching this initiative, which captures a sense of awe and inspiration, telling stories about what makes CSU special. Learn how CSU, determined to propel its position as a leading higher ed competitor in Colorado, engineered alignment to capitalize on brand development and yield impressive results.

Your campus buildings can be transformed into effective marketing assets through highly creative environmental branding. Learn how these often overlooked spaces can be utilized to their full marketing potential to greatly elevate the overall perception of your brand, enhance the student experience, and boost donor dollars. In this session, you will learn effective strategies and results supported by case studies that will elevate your understanding of the powerful influence environmental branding can have on your institution.

Bob Dylan was not singing about higher education when he sang “the times they are a changin’,” but indeed many universities nationwide are experiencing an era of challenge and change. Our relatively small school at the flagship university in Colorado has experienced significant change over the past year-plus — from deanship transitions to sweeping budget and organizational change. These changes have led us to pivot and evaluate our communications strategies in real time while we attempt to remain true to our mission and center community-building among faculty, staff, students, and supporters. We don’t have all the answers, but we know we are not the only ones interested in exploring inclusive and transparent communications strategies during times of change and processing our emotions as staff leaders. In this interactive session, we will work through lessons learned around change management in our school as we explore case studies together about budget constraints, political scrutiny, leadership transitions, humanizing change management, and more.

Picture a whirlwind of videos, graphics, emails, text messages, social media posts, and an incredible outpouring of support from our campus and alumni community. But it doesn’t stop with digital efforts—One Day for STATE has become a physical presence on SDSU’s campus. We host a Yellow & Blue Block Party featuring various student groups, Jack (our mascot) travels around town the night before to build excitement, and Jack even visits classrooms to engage and interact with our students. It’s a phenomenon that grows year after year.

Since our inaugural One Day for STATE in 2017, which featured 25 challenges and $80,000 in gifts to unlock, we’ve come a long way. In our 7th year, we’re presenting over 100 challenges, totaling an impressive $1.3 million in gifts just waiting to be unleashed, and we’ve raised nearly $2.5 million from more than 6,200 donors in just 24 hours.

One Day for STATE empowers student groups, colleges, departments, and programs to bridge financial gaps and support the entire campus. It’s more than just a giving day—it’s a chance for our community to come together and celebrate SDSU.