This session will highlight innovative and inclusive approaches to building the pipeline through scalable qualification efforts for various audiences - from alums, to parents, to friends! We will take a deep dive into Discovery Journeys, and how they leverage frontline fundraising and mass communication strategies to identify and qualify leadership donors and provide valuable insights into the donor pipeline. This session will also cover the impact of the new Discovery Officer role as an essential part of these efforts, and how this work directly aligns with overall campus-wide pipeline goals.