In need of a new event to energize alumni, engage volunteers, and offer opportunities for collaboration, the Alumni Engagement team at Cal Poly, San Luis Obispo looked to the past to create a new annual tradition — Founder’s Day! Celebrating the university's founding on March 8, 1901, Founder’s Day aims to engage as many alumni as possible in new and exciting ways. During the inaugural event on March 8, 2024, 17 alumni communities hosted unique events across the United States, reconnecting alumni to Cal Poly by celebrating this special day in history. During this session, you’ll learn more about how we collaborated with our Board of Directors, alumni volunteers and campus partners to facilitate the planning, timing, pricing, food & beverage, and all other event details needed to pull off this successful engagement event. We’ll go over planning a timeline and marketing plan, as well as lessons learned and planned improvements for this year’s celebration. Join us for this interactive session and leave with a few ideas on how you can utilize your university or institution's unique brand and history to engage alumni on new levels.

Explore the future of public relations as AI reshapes the way press releases are crafted and distributed. This session will cover the latest AI technologies that PR professionals can use to enhance their writing, personalize messaging, and increase the reach and effectiveness of their press releases. Gain insights into how AI can help you stay ahead in a rapidly evolving industry.

Learn how to create a dynamic and effective student ambassador program that energizes your community and drives success on Giving Day. In this session, discover how to empower students as brand advocates, equipping them with the skills to promote philanthropy and engage their community. You’ll learn strategies for executing impactful promotional activities, creating compelling marketing and social media content, and fostering meaningful connections with causes, alumni, students, and supporters. Join us to explore innovative ways to elevate your Giving Day through brand ambassadors and leave with actionable insights to boost participation and maximize your Giving Day’s impact!