Building a Strong Giving Day Brand Ambassador Program to Amplify Impact
4:15 PM - 5:15 PM PST
Speaker(s): Casey Kelly, Donor Relations Event and Marketing Manager, Sonoma State University, Tiffany O'Neil
Competencies: Strategic ThinkingRelationship Building
Experience Level: Level 3All Levels
Elective Session
Learn how to create a dynamic and effective student ambassador program that energizes your community and drives success on Giving Day. In this session, discover how to empower students as brand advocates, equipping them with the skills to promote philanthropy and engage their community. You’ll learn strategies for executing impactful promotional activities, creating compelling marketing and social media content, and fostering meaningful connections with causes, alumni, students, and supporters. Join us to explore innovative ways to elevate your Giving Day through brand ambassadors and leave with actionable insights to boost participation and maximize your Giving Day’s impact!