In an era dominated by the attention economy, the digital landscape is rife with cynicism, misinformation, and disengagement. Yet, as fundraisers, optimism is in our DNA. So, what would happen if we decided to lean into that optimism? And what if it were contagious? In this “net-positive” session, we’ll explore how joy and hope are not only core to who we are but something we’re uniquely capable of spreading. Discover how to create authentic and thoughtfully designed online experiences for your community that capture attention—and then effectively channel that attention towards meaningful and impactful philanthropic initiatives. We’ve got examples!