In this lightning-fast session, we’ll condense 25 years of higher ed print communications experience into 60 ideas that you can use TODAY to make your print publications more read, more loved, and more valuable. From optimizing your print publications for the coffee table to techniques that can 8x the effectiveness of your headlines, to “engagement engineering” to make stories as feedback-friendly as possible, participants will come away with concrete ideas that they can implement immediately and make a real difference for their publications and communications.

Here’s the edited version of your copy, incorporating the idea that these lessons apply beyond traditional creative roles: As creatives, we often aspire to secure a seat at “the table”—seeking recognition, influence, and the opportunity to shape key decisions. But here's the truth: we already have a table of our own, brimming with unique insights, diverse experiences, and the ability to make a real impact. The challenge lies in recognizing and leveraging it. This session is designed for in-house creative professionals looking to grow their careers, expand creative opportunities, and develop leadership skills. However, the lessons shared go beyond traditional creative roles. No matter where you work or what your role is, creativity isn’t confined to a title or department—it’s a mindset. Together, we’ll explore how to identify and unlock opportunities for authentic connections and influence within your organization, empowering you to make an impact without waiting for an invitation.